Big Easy Iced tea/ lemonade drink
The Big Easy range of iced tea/ lemonade drinks was developed and released at the end of 2013. Ernie has been excited about this product for some time as a refreshing drink for during or after a round of golf.
The product looks to combine the mellow flavouring of an iced tea with the refreshment and ‘zest’ of a lemonade. It has a gentle sparkle with the bubbles deliberately added to quench the thirst and provide real refreshment. As matter of fact, it is the only sparkling iced tea category product at the time of launch in his native country, South Africa.
The initial offering includes three flavours that were selected to be most popular with consumer tastes:
- Original lemon
With modern trending leaning consumer behaviour towards lifestyle and wellness, many steps were taken to make this product more health-orientated. For starters, it is made with 5% real lemon juice, and is lower in sugar than other lemonades, and many other carbonated drinks on the market. There are no preservatives added. Period.
Like Ernie himself, the product has been developed and produced in South Africa, using of the finest local ingredients and imported tea extract. More specifically, it finds it’s home in the town of Stellenbosch in South Africa, a town which is very close to Ernie’s heart and is the home to his wine estate and The Big Easy restaurant.
The roll-out plan will see this product be distributed initially in South Africa, but plans are in place to take this great drink to the global consumer in as efficient a manner as possible. Please contact us if you would like to learn more about these plans.