The Troon managed, Ernie Els-designed, Els Club Dubai has revealed that a number of members are set to receive a return on their initiation fee via the unique membership model that will see each of them receive up to AED 20,000.
Unlike many golf clubs in the Middle East, The Els Club Dubai offer a distinctive membership model where members receive a return on their initiation fee for individual, family and corporate memberships upon their transfer.
The Els Club Dubai wants to make the game more accessible to thousands of players throughout the region, as General Manager, Chris Brown, explains: “We are proud to be the only Golf Club in the UAE to offer this style of membership where you can make a financial return on your initiation fee. The membership base has grown substantially over the years as the Club has become increasingly recognized for the year-round immaculate conditioning, availability of tee times and true club atmosphere. Being a member at The Els Club offers the best of what Troon Golf are internationally recognized for and that’s world class quality and unparalleled luxury.”
New for 2017, The Els Club Dubai has also introduced a new payment option where members can pay their initiation fee in instalments, over a period of three years, as well as their annual membership in four easy-to-pay parts. Brown added: “Golf is a top priority for so many in Dubai and across the UAE, we are always looking for ways to make it easier and more appealing for players to join the fabulous Els Club Dubai. With our exquisite clubhouse, award winning food and beverage and limited membership of 250 we want to make sure anyone who wants to can take full advantage of what’s on offer.”
Speaking after the announcement Area Managing Director and Senior Vice President for Middle East and Asia Pacific regions at Troon Golf, Mark Chapleski said: “It is very gratifying to see the membership model created by Troon Golf several years ago, at The Els Club Dubai, whereby members can trade their membership registration (initiation fee) back to the club to resell at market rates and recoup 80% of the selling price. We had a minimum cap of memberships that needed to be reached for this trading to take place and we are very pleased that this cap has now been reached.”
The Els Club Dubai has a wide range of memberships available making it easy for customers to choose an option that suits them the best. Individual, corporate, family, mid-week, junior and international rates are available all with a wide range of benefits that include discounts on flights, referring new member rewards, access to leisure facilities at top hotel properties, F&B vouchers and rewards, introduction lessons at the award winning Butch Harmon School of Golf, and preferred access to Troon managed golf clubs around the world.
For more information visit www.elsclubdubai.com.
Pictured above (from left-to-right): Justin Parsons, Director of Instruction – Butch Harmon School of Golf; Khalid Al Zarooni, President – Dubai Sports City; Bruce Glasco, President – Troon International; and Chris Brown, General Manager – The Els Club Dubai.