#elstoadams

Adams Golf, maker of the No.1 Hybrids on the PGA Tour and European Tour, has signed four-time Major Champion Ernie Els to a multi-year arrangement.

The new partnership will see Els using a range of products from Adams Golf, including its industry-leading second-shot focused products, and will showcase the brand’s logo on his bag and headwear.

Ernie Els has 70 professional career victories to his name, including four Major Championships, two World Golf Championships and a record seven World Match Play Championship titles. As a former World No.1 Ernie is one of the most prolific winners of his generation and the global reach of his victories is almost without parallel. Ernie has triumphed in tournaments all over the world – in South Africa, Europe, the United States, Asia, the Far East, the Middle East and Australasia.

A key part of Ernie’s golf course design philosophy is focused on the strategic values of the second shot, which makes for a perfect fit with Adams Golf where the brand’s focus is also on the second shot.

Els explained, “In recent years I’ve noticed a lot of Adams clubs out there on Tour and not just in the bags of their ambassadors! It made me very curious to try them out for myself and I have enjoyed testing their entire range of products; they have a fantastic quality product. I feel really comfortable putting the clubs in my bag this season and look forward to using them in competitive play later this month.”

Els continued, “Adams is a company that want to expand internationally and are opening offices all over the world so I think we are a pretty good fit as I play such a global schedule. Their enthusiasm and energy, along with their strong products, were a major part of this decision and I very much look forward to the season ahead.”

John Ward, President of Adams Golf said, “Ernie’s worldwide appeal and iconic status make him a perfect fit for our brand as we look to build our business internationally and extend our stronghold in Hybrids to other categories. We are delighted Ernie is so enthusiastic about our products, and has chosen to represent Adams Golf. We think he will be a very strong ambassador for our business all around the world and everyone here at Adams Golf wishes him the very best for the new season.”

About Adams Golf

Adams Golf, maker of the No.1 Hybrid on Tour, offers a complete line-up of innovative, easy-to-hit products for golfers of all skill levels. For more information, please visit www.adamsgolf.com or www.shop.adamsgolf.com or follow on Twitter @AdamsGolfInc and #ElstoAdams

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