RBC is Canada’s largest bank, and among the largest banks in the world, as measured by assets and market capitalization.
It provides banking, wealth management services, insurance, corporate, investment banking and transaction processing services on a global basis. It employs approximately 77,000 employees who serve more than 18 million clients through offices in Canada, the US and 53 other countries. The company is title sponsor for the PGA Tour’s RBC Heritage and RBC Canadian Open.
Ernie’s relationship as ambassador for RBC began at the start of the 2011 season. “RBC is one of the strongest and most stable banks in the world and I am impressed with their leadership and reputation,” said Ernie. “I’m proud to represent their brand, meet with their clients and support worthwhile charitable causes with them.”
“Golf is one of the key drivers of RBC’s brand momentum,” said Jim Little, Chief Brand and Communications Officer at RBC. “As our company establishes itself as a leading global financial institution, we have the opportunity to partner with world class sports professionals such as Ernie Els. These players are well respected…they will be great ambassadors for RBC and the charitable causes we support.”