Ernie Els first became involved in the wine business in the late 1990s. Since then Ernie Els Wines has grown and matured into a successful and multi-award winning enterprise with a magnificent portfolio of South African red wines. Ernie himself is passionate about red wine and is very much involved in the tasting process for all vintages. In partnership with winemaker Louis Strydom their shared passion for red wine is reflected in the quality of the product right across the price ranges.
Winemaker & Managing Director
Louis has been part of the team since 1998 and in his career has distinguished himself as an exceptionally gifted winemaker. His core focus is producing red blends, which he has done with great success. He has never been shy to experiment with new and exciting varietals to add value to a blend. His understanding of the terroir and performance levels of these vineyards has been a key ingredient to the success of his wines.
Lynton has been part of the team since 2005 and understands our business from the bottom, up. He began in our sales department, progressed to Export & Logistics, and is now ultimately responsible for the global marketing of our portfolio. His commitment and passion for the brand is assiduous, and provides a platform from which to create appeal for our wines.
Brand Manager, Els Group (SA)
Duncan started with the Ernie Els Wines team in 2003, and has recently re-joined the group as Ernie Els Group Brand Manager focussing on the South African market.