ECCO® GOLF DESIGNS BESPOKE ERNIE ELS EDITION SHOE TO COMMEMORATE HIS 100TH MAJOR

10 Aug

ECCO Golf has announced the release of a limited-edition range of BIOM® HYBRID CLASSIC shoes to commemorate Ernie’s 100th major championship appearance at the 2017 PGA Championship.

To celebrate The Big Easy reaching the historic milestone, the Danish shoemakers will produce just 100 pairs of the famed ECCO BIOM HYBRID CLASSIC design in bespoke colours as chosen by Els himself. Carrying Els’ iconic logo on the upper, sole and tongue, each shoe will also be numbered from one to 100 on the heel. This special edition design will be available shortly for pre-order in the U.S. only.

Els is just the 13th player in the history of the game to have teed it up in 100 majors; a record which includes victories at two Open Championships (’02 and ’12) and two US Opens (’94 and ’97). In addition to his four wins, he has sustained a remarkable level of consistency throughout his career, maintaining a top-10 finish rate of 35% in majors since he made his debut in the 1989 Open at Royal Troon.

Commenting on the bespoke designs and his relationship with ECCO, Els said: “Obviously, I’m delighted to join what is an extremely exclusive ‘100 Club’ and to be able to partner with ECCO and produce these limited shoes is a fitting way to celebrate the achievement. It says a lot about the company that they thought to come to me with this idea. It’s been fun to be involved in the design process and now seeing the final product.”

Jesper Thuen, responsible for sponsorship at ECCO Golf, added: “To have played in 100 major championships is a remarkable achievement. The level of consistency that Ernie has been able to sustain throughout his career pays testament to both his natural talent and his work ethic. We’re thrilled to be able to honour this achievement with these special designs.”

Representing the company’s original BIOM hybrid design that first combined BIOM Natural Motion® technology with the renowned ECCO STREET outsole back in 2012, ECCO BIOM HYBRID CLASSIC showcases a completely anatomical last developed by scanning more than 2,500 feet, as well as the company’s patented, multi award-winning hybrid outsole.

For more information, please visit golf.ecco.com or contact Rebekka Schlippe, Global Marketing Manager, ECCO Golf. Email: RESC@ecco.com.

For press information contact
Sam Elder or Phil Craghill, GMS
Email: sam@gmsgolf.co.uk; phil@gmsgolf.co.uk
Phone: +44 1438 718 399

About ECCO
ECCO is one of the world’s leading shoe brands combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 88 countries from over 2,000 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 20,000 people worldwide. www.ecco.com

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