Els Energy Bar aims to take a bite out of the sports snacks market.
Jupiter, FL. (29 October 2018) – Ernie Els has officially launched his latest lifestyle venture this week: The Els Energy Bar.
Els and his management team spotted a niche in the golf market for high quality, high energy bars, suitable for golfers and athletes who crave sustenance to maintain optimum performance. The range debuts in 2018 with a Chocolate Peanut flavor, a perfect combination of dark chocolate and peanut. A second bar, Oatmeal Raisin Yogurt, is coming soon. The whole range is gluten free.
“As a professional golfer, I’m obviously aware of the need to have ‘gas in the thank’ when you’re playing golf, otherwise your performance can suffer,” comments Els, a four-time Major winner, World Golf Hall of Fame member and former World No.1. “The Els Energy Bar fulfills that need; they taste great and they also give you a ‘hit’ of energy that helps you stay the distance, whatever sport you’re playing.”
Els revealed that the concept for this product has actually been in the pipeline for quite some time. However, it was only after a long period of research that The Els Group finally settled on a partner, Green Earth Beverage, a Florida based company that has enjoyed success in the golf snack bar business.
We spent a lot of time with the guys at Green Earth,” adds Els, “we did a lot of tasting sessions, which was fun! It was also very informative. The result is we feel like we’ve come up with the best tasting sports energy snack bar currently on the market. It really packs a punch in terms of nutritional value, too.”
The Els Chocolate Peanut bar is 50g per serving. Each bar has 220 calories, 10g of protein, 7g of dietary fiber and 26g of total carbohydrates.
For more information, please visit the website: www.elsbar.com