11 December 2013: Hall of Famer to compete in brand’s award-winning Hybrid Collection
Danish brand ECCO – a leading manufacturer of innovative footwear – announces the signing of four-time major champion Ernie Els, who will showcase the company logo on his headwear and compete in its hybrid golf shoes featuring the award-winning E-DTS outsole.
In his legendary career, the 44-year-old South African has captured 70 professional titles around the world, most recently the 2013 BMW International Open. As part of this multi-year agreement, he will be featured in global marketing and advertising initiatives supporting the ECCO Golf Collection, and appear at company functions.
“ECCO has clearly struck on the winning formula,” says Els. “They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me needs on the course.”
Throughout 2014, Els will be seen competing around the world in a range of selections from current collection. These include the new Street EVO One, acclaimed BIOM Hybrid and luxurious Tour Hybrid models. Each is built atop a patented configuration of approximately 100 moulded traction bars with 800 traction angles. Constructed from TPU – a highly durable, wear-resistant material – these elements provide superb, Tour-quality grip.
“Ernie’s style, iconic swing and incredibly gracious personality make him one of the game’s truly unique figures,” says Jesper Thuen, Global Sponsorship, PR & Event Manager – ECCO Golf. “He’s been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution, and will now be a very high-profile ambassador for years to come.”
The ECCO Golf collection is also worn in competition by scores of Tour stars worldwide, including Fred Couples, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Andreas Hartø, Wu Ashun, Stuart Appleby, JB Hansen and many others.
ECCO, a world-leading brand of shoes combining style and comfort, has built its success on quality and innovative technology. The shoes of ECCO are anchored in functionality, quality and craftsmanship on the platform of Scandinavian design. Founded in 1963, ECCO is one of the few major shoe manufacturers in the world to own and manage every step of the shoemaking process.
Today, ECCO products are sold in 91 countries at 1,100 ECCO stores and 14,000 other sales locations. The company is family-owned and the workplace to 19,500 employees from over 50 countries. In 2012, revenue increased by 14% to DKK 8 billion with profits before tax of DKK 1.1 billion.