It sounds like some road trip. Capitol Hill, Pebble Beach (pictured above), Yosemite National Park, the Golden Gate Bridge, Napa Valley, the iconic Biltmore Estate in North Carolina, the beautiful Preserve Club & Residences on Rhode Island.
And it was!
Indeed, this is just a small snapshot from the itinerary that Cayce Kerr, co-founder of Els Iced Coffee, embarked upon at the start of this summer. And he ain’t stopping any time soon. Awareness for this exciting new drink, best served chilled, is snowballing at quite the rate. Els Iced Coffee is on a roll.
“Our brand is growing by leaps and bounds like you can’t imagine,” says Kerr. “Lots of great things are happening and it’s truly an exciting time for us. I’m loving being out on the road ‘pressing some flesh’, meeting our customers and connecting people with our product. They love it, they tell their friends, word spreads. Hey…that’s what makes the world go round, folks.”
Also this summer, Ernie welcomed Steven Jackson to the team as Partner & COO at Els Iced Coffee. Jackson is an experienced entrepreneur with a proven track record in the alcoholic-beverage industry. Since 2007, Jackson has held multiple roles within the industry. His vast knowledge of the supplier and distributor channels make him a perfect for this new role. His last seat was with Southern Glazer Wine & Spirits managing a $40 million dollar book of business across three States.
“In this ever-changing industry, the most powerful and enduring brands are built from the heart,” comments Jackson. “They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. This is the reason I am a part of Els Iced Coffee.”
Els Iced Coffee launched in 2017 with three flavours (original, chocolate and mint chocolate). The key ingredients are fresh cream from a dairy in Wisconsin, a blend of coffee flavours and, of course, alcohol. It is the first such product available in the US with a 12.5% ABV content, which partly helps explain its unique taste.
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