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Ernie Els
Pet Products

Ernie Els Champion Pet Products was established in 2019, launching with an exciting new product ‘Ernie Els Champion Training Treats’, nutritional, tasty training treats for your four-legged foodies. It has since been extended to include a range of pet toys.

Enriching the Lives of Pets and People

Manufactured in FDA and USDA approved plants, Ernie Els Champion Training Treats are available in chicken and salmon flavours. They contain no nasties; only human-grade, natural ingredients sourced from ethical suppliers exclusively in the US (chicken) or Chile (salmon). Seven treats are offered initially, with eight more coming in the latter part of 2019. All products can be made with CBD oil.

“Food is fuel; we know how true that is for athletes,” says Ernie, a lifelong dog owner. “The same ethos holds true for your dog or cat. As responsible owners, keeping our pets active and healthy through proper nutrition is something we should all take seriously. That’s what Champion Training Treats are all about. Basically, doing right by your beloved dog or cat.”

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Els personally launched the product at SuperZoo in August 2019. Produced by World Pet Association, this annual, must-attend show attracts more than 10,000 retailers, product suppliers and service providers. Ernie was on-site, meeting visitors, introducing the product and signing autographs.

“SuperZoo was the perfect platform for us to launch our product,” said Ernie. “It was a lot of fun meeting the trade and also the pet owners, who were excited about our Champion Training Treats. So too were the dogs! It is an entirely new arena for me and it’s a great product. I love the idea that we can use my name to help give our four-legged foodies healthier, happier lives.”