Ernie Els announced his investment and partnership with mobile golf technology start-up, 18Birdies, in July 2017.
Els chose to invest in 18Birdies and its mission to expand golf participation and inspire positivity on the course. “Too often, players lose the joy of the game in the number on a scorecard,” said Els. “The 18Birdies team uses technology not only to improve game performance, but to inspire the mental approach to the game and help people enjoy their golf more. I applaud that. I’ve seen what their technology can do and believe in the continued innovation they are bringing to the golf experience.”
Els is no stranger to entrepreneurship, as he has a number of successful ventures including a full-service golf course design company, Ernie Els Design, The Els Club Resorts, Els Performance Golf Academy, Ernie Els Wines, and an ever-growing number of Big Easy Winebar & Grills located around the world. In his new role as an investor in 18Birdies, Ernie will advise in connection with the company’s innovative mobile app technology.
“We’re very honored that Ernie has chosen to support us with his time, golf wisdom, and investment,” said 18Birdies Founder and CEO, Eddy Lui. “Not only is Els one of the most storied players in PGA TOUR history, he is an accomplished business owner and will provide invaluable insight as we continue to develop our platform for novice and experienced golfers alike.”
18Birdies is reimagining the world of golf through technology. Our mobile app leverages the power of gamification and social communities to make golf a more fun, exciting and connected experience. We offer features that inspire golfers of all generations to enhance their game, share their experiences, play more and increase their enjoyment of golf. For more information, visit www.18Birdies.com.