Srixon / Cleveland Golf / XXIO, sports brands of Sumitomo Rubber Industries (SRI), announced in January 2018 the addition of Ernie Els as Global Ambassador for XXIO.
Ernie will carry the XXIO bag and play SRI’s family of golf products. “I’m proud to be on board as XXIO’s new Global Ambassador,” said Ernie. “Srixon and Cleveland are successful brands in golf, with a proven track record, and I’m familiar with the company’s products so that’s an easy fit for me. In fact, I won both my US Opens using Cleveland wedges and I’ve always loved those clubs.
“XXIO is perhaps a less familiar name in certain parts of the world…but trust me, this company is really going places! They’ve been the No.1 equipment company in Japan over the past 17 years, now the market leader in Korea and New Zealand, and the growth has been dramatic. I’ve been talking to the guys there a lot over the past few months. They have a range of high-end, high quality products and some innovative technologies that help the average golfer get more out of their game. I’m all for that. And they have big ambitions, too. Actually one of the things I’m looking forward to is being able to assist in their product development and obviously, with me playing an international schedule, help create an uplift in brand awareness as the company expands around the world. These are the kind of multi-dimensional, professional partnerships that really interest me. Honestly, it’s exciting to be part of the team.”
“As one of golf’s most respected and influential athletes, we’re thrilled to welcome Ernie as our Global Ambassador for XXIO,” said Scott Carlyle, Senior Vice President of Global Marketing. “It is a rare and special opportunity to work alongside someone of Ernie’s caliber, whose efforts on and off the course have been simply astounding. We are looking forward to many years of great work together.”