Jones Global Sports, a leading golf and lifestyle apparel company, announced on 18 September 2018 that Ernie had been chosen to become a global ambassador for the Bobby Jones and Sunice brands.
As the official apparel partner, Jones Global Sports will work closely with Els on his competitive attire as well as his off the course style using selections from both the Bobby Jones and Sunice brands.
“We are very excited to have Ernie join us as a brand ambassador and become his official apparel provider,” said Andy Bell, President and CEO of Jones Global Sports. “Obviously Ernie has an incredible career on the golf course but his work off the golf course and in the community are equally important to us. Ernie has those important qualities about him that so closely align with the legacy of Bobby Jones. With our continued march towards global expansion of the Bobby Jones brand, there was an easy, natural fit with Ernie….no pun intended. Given his respect for the game and Mr. Jones, we know he will be a great brand ambassador for us throughout the world.”
“I’ve been familiar with the Bobby Jones brand for a long time, seeing the clothes in high-end pro shops around the world and actually I’ve owned quite a few of their garments over the years,” commented Ernie. “I’ve always been impressed with the look and feel of the clothing. I mean, you literally feel the quality. This is really the kind of partnership that I can appreciate on a number of levels, not least the commitment by the team at Jones Global Sports to support The Els for Autism Foundation, which we greatly appreciate. I must say, wearing Bobby Jones and Sunice apparel is going to be a nice way for me to get the new 2018/19 season started and I know this is a partnership I’m going to enjoy.”
As part of the agreement, Jones Global Sports will be making significant contributions to the Els for Autism Foundation and supporting their fund-raising efforts around the globe. “The Els for Autism Foundation is so clear in their purpose and does amazing work” said Bell. “We’re excited to play a small role in that work and use our direct to consumer platform to help draw attention to the Foundation and raise the money they need to continue their efforts.”
About Jones Global Sports
Since 2015, Jones Global Sports has worked closely with the Jones family to improve and expand the Bobby Jones brand to deliver high quality, luxury men’s sportswear to demanding consumers around the world. Through the 1930, Bobby Jones Classics and Rule 18 brands, Jones Global Sports delivers a highly diversified and comprehensive collection of golf and lifestyle apparel. In 2016, the Sunice brand was added to the portfolio to provide a high performance, athletic point of view and further our commitment to be the most comprehensive and compelling provider of premium golf apparel in the world. The brands can be found at the finest golf clubs, resorts and haberdasheries in the world.
For more information on the 1930 and Bobby Jones brands, visit www.bobbyjones.com. Rule 18 is the next generation of great sportswear under the Bobby Jones umbrella. Clean lines, modern design and tailored fit are married with Bobby Jones quality to create a stunning collection for the modern man. For more information on the Rule 18 brand, visit www.Rule18.com. Sunice has a long history of authentic performance apparel rooted in competition at the highest level of sport. Through any activity and any condition Sunice delivers a perfect combination of science and style. For more information on Sunice, visit www.sunice.com.
